Ebook Fashion Branding UnraveledBy Kaled K. Hameide
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Fashion Branding UnraveledBy Kaled K. Hameide
Ebook Fashion Branding UnraveledBy Kaled K. Hameide
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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
- Sales Rank: #40307 in Books
- Published on: 2011-02-14
- Released on: 2011-02-14
- Original language: English
- Number of items: 1
- Dimensions: 9.12" h x .73" w x 7.34" l, 1.75 pounds
- Binding: Paperback
- 304 pages
Review
"My overall impression is very positive and favorable, especially with the 'fashion' branding focus." - Roger Kramer, University of Arizona
"My overall impression is very positive and favorable, especially with the 'fashion' branding focus." - Roger Kramer, University of Arizona
"My overall impression is very positive and favorable, especially with the 'fashion' branding focus." - Roger Kramer, University of Arizona
Everyone has something to gain [from this book] ... It is a very accessible text ... I would highly recommend this text to be used for first year undergraduate students to help them get a better grasp of branding and how it relates specifically to the fashion industry Matthew Kearney, University of Ulster --Roger Kramer, University of Arizona
About the Author
Kaled K. Hameide is based at Montclair State College.
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